Equitable access to financial services is a key priority for Absa. Financial inclusion is addressed by ensuring that both individuals and enterprises can easily access affordable financial services and products that cater to their specific needs.

Our dedication is evident in supporting financial wellbeing, extending financial inclusion to underserved groups and helping our clients (particularly women and the youth) to access and create intergenerational wealth. In this way, we contribute to a more inclusive economy and societal financial wellness, and we develop affordable, needs-based financial products delivered through innovative and convenient channels supported by consumer education and financial literacy training.

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