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Media release

Media release

The Absaverse Platform Brings Home Global Awards

11 March 2025

Absa Group’s groundbreaking metaverse platform, the Absaverse, was recently recognised for its outstanding contribution to workplace digital transformation, receiving the Best Digital Platform Award and Best Project Implementation Award at the IBS Intelligence Global Fintech Awards.

“We are very proud that our efforts are being recognised,” says Michelle Anderson, Absa Group Managing Executive for Strategic Planning. “The Absaverse represents our commitment to being a digitally powered business and demonstrates how emerging technologies can create meaningful connections in the workplace. This recognition affirms our innovative approach to fostering collaboration and building a strong corporate culture in the digital age.”

The Absaverse, a cutting-edge virtual environment powered by Web 3.0 technology, is being gradually introduced to Absa colleagues through an engaging experience where they can interact, learn, socialise and collaborate on the digital platform. The virtual reality platform achieved a remarkable 88% satisfaction rating among users across the company, sending a wave of excitement during the phased launch period.

“We’ve undertaken ambitious technology modernisation programmes focused on advancing digital adoption and enhancing user experiences, because our commitment to technology is a commitment to Africa’s future,” says Anderson. “We’re focused on innovations that not only meet the needs of today but also lay the foundation for lasting growth and resilience in the years to come.”

The platform’s success is leading to improved knowledge retention within the organisation, enhanced onboarding experiences and stronger brand affinity among employees. It has also opened new possibilities for customer-focused banking solutions that have the potential to be built on Web 3.0 technologies. Building on this initial success, future development phases include creating commercial opportunities through innovative and immersive customer experiences. We are exploring ways of leveraging Web 3.0 technologies to further transform how clients engage with our banking products and services, offering experiential new ways to manage finances and driving market-differentiating products and services.

11 March 2025

Absa Group’s groundbreaking metaverse platform, the Absaverse, was recently recognised for its outstanding contribution to workplace digital transformation, receiving the Best Digital Platform Award and Best Project Implementation Award at the IBS Intelligence Global Fintech Awards.

“We are very proud that our efforts are being recognised,” says Michelle Anderson, Absa Group Managing Executive for Strategic Planning. “The Absaverse represents our commitment to being a digitally powered business and demonstrates how emerging technologies can create meaningful connections in the workplace. This recognition affirms our innovative approach to fostering collaboration and building a strong corporate culture in the digital age.”

The Absaverse, a cutting-edge virtual environment powered by Web 3.0 technology, is being gradually introduced to Absa colleagues through an engaging experience where they can interact, learn, socialise and collaborate on the digital platform. The virtual reality platform achieved a remarkable 88% satisfaction rating among users across the company, sending a wave of excitement during the phased launch period.

“We’ve undertaken ambitious technology modernisation programmes focused on advancing digital adoption and enhancing user experiences, because our commitment to technology is a commitment to Africa’s future,” says Anderson. “We’re focused on innovations that not only meet the needs of today but also lay the foundation for lasting growth and resilience in the years to come.”

The platform’s success is leading to improved knowledge retention within the organisation, enhanced onboarding experiences and stronger brand affinity among employees. It has also opened new possibilities for customer-focused banking solutions that have the potential to be built on Web 3.0 technologies. Building on this initial success, future development phases include creating commercial opportunities through innovative and immersive customer experiences. We are exploring ways of leveraging Web 3.0 technologies to further transform how clients engage with our banking products and services, offering experiential new ways to manage finances and driving market-differentiating products and services.