Categories
Media release

Media release

Absa Joins B20 South Africa as a Diamond Sponsor

25 February 2025

Promoting Africa’s Perspective on Global Economic Policy

As a pan-African business with key interests in shaping economic policy and fostering connections between global regions, Absa has proudly joined B20 South Africa as a Diamond Sponsor.

B20 South Africa serves as the official G20 dialogue forum with the global business community, providing a platform for local companies, including Absa, to articulate their perspectives on pressing global economic and trade issues. This ensures that the voice of the business community is heard at the highest levels of international economic governance.  Since its establishment, the B20 collective has called on local business leaders to help develop policies that are beneficial to both the developed and developing world.

Launched this week in Cape Town, under the theme Inclusive Growth and Prosperity through Global Cooperation, the B20’s focus is on the vital importance of global collaboration in addressing economic challenges and ensuring growth.

“The primary goal for B20 South Africa is to shape policy recommendations to enhance business cooperation and drive progress in trade, investment, digital transformation, and other key economic growth areas. This aligns directly with Absa’s own strategy to drive pan-African growth, connecting global investment to Africa,” said Yasmin Masithela, Interim Chief Executive: Corporate and Investment Banking at Absa. “This is why we wanted to join as one of the lead sponsors for this vital initiative. B20 is helping to reshape Africa’s economic narrative, from ‘untapped potential’ to ‘established capabilities’. We want to continue Empowering Africa’s tomorrow, together, one story at a time, by showcasing examples of economic excellence in the markets within which we operate.”

“At the launch event, business excellence from across the country gathered to discuss the ways in which we can help shape economic policy that will change the African economic narrative – and show we can lead on global issues,” said Masithela.

This partnership is a key milestone in Absa’s strategic commitment: contributing to the economic development in the markets in which we operate and across the continent. At Absa, our purpose extends beyond merely creating and growing our business; it also lies in partnering with stakeholders, such as the business community, to help them achieve their aspirations.

Previous editions of the B20 brought together global leaders and received sponsorship from major international organisations, leading to numerous sector recommendations on trade, infrastructure, and sustainability, later meeting with G20 government representatives to enact them. The launch event is the first of numerous B20-related events throughout the year, culminating in the G20 Leaders Summit in November 2025.

25 February 2025

Promoting Africa’s Perspective on Global Economic Policy

As a pan-African business with key interests in shaping economic policy and fostering connections between global regions, Absa has proudly joined B20 South Africa as a Diamond Sponsor.

B20 South Africa serves as the official G20 dialogue forum with the global business community, providing a platform for local companies, including Absa, to articulate their perspectives on pressing global economic and trade issues. This ensures that the voice of the business community is heard at the highest levels of international economic governance.  Since its establishment, the B20 collective has called on local business leaders to help develop policies that are beneficial to both the developed and developing world.

Launched this week in Cape Town, under the theme Inclusive Growth and Prosperity through Global Cooperation, the B20’s focus is on the vital importance of global collaboration in addressing economic challenges and ensuring growth.

“The primary goal for B20 South Africa is to shape policy recommendations to enhance business cooperation and drive progress in trade, investment, digital transformation, and other key economic growth areas. This aligns directly with Absa’s own strategy to drive pan-African growth, connecting global investment to Africa,” said Yasmin Masithela, Interim Chief Executive: Corporate and Investment Banking at Absa. “This is why we wanted to join as one of the lead sponsors for this vital initiative. B20 is helping to reshape Africa’s economic narrative, from ‘untapped potential’ to ‘established capabilities’. We want to continue Empowering Africa’s tomorrow, together, one story at a time, by showcasing examples of economic excellence in the markets within which we operate.”

“At the launch event, business excellence from across the country gathered to discuss the ways in which we can help shape economic policy that will change the African economic narrative – and show we can lead on global issues,” said Masithela.

This partnership is a key milestone in Absa’s strategic commitment: contributing to the economic development in the markets in which we operate and across the continent. At Absa, our purpose extends beyond merely creating and growing our business; it also lies in partnering with stakeholders, such as the business community, to help them achieve their aspirations.

Previous editions of the B20 brought together global leaders and received sponsorship from major international organisations, leading to numerous sector recommendations on trade, infrastructure, and sustainability, later meeting with G20 government representatives to enact them. The launch event is the first of numerous B20-related events throughout the year, culminating in the G20 Leaders Summit in November 2025.