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Media release

Media release

Absa Group Unveils Academy for Marketing and Corporate Affairs, Steering Future Careers and Innovation

3 March 2025

Absa Group, celebrated as a Top Employer for the fourth consecutive year, proudly unveils its Marketing and Corporate Affairs Academy. This pioneering programme marks a significant advancement in professional development, tailored to meet the evolving demands of the marketing and corporate affairs sectors, affirming Absa’s commitment that ‘Your Story Matters.’

Sydney Mbhele, Group Chief Marketing and Corporate Affairs Officer at Absa, highlights the importance of the Academy: “The Absa Marketing and Corporate Affairs Academy is a cornerstone in our strategy to build a future-ready team. It represents our investment in our people, ensuring they have the skills and insights to not only meet the challenges of today but to excel tomorrow. This Academy stands as a testament to our dedication to growth, leadership, and innovation.”

Innovative Curriculum and Personalised Learning Journeys

“The Academy is meticulously designed to be a game-changer in professional development,” explains Dr. Kigen, Head of the Group Marketing and Corporate Affairs Academy. “It incorporates experiential learning opportunities from shadowing frontline teams to participating in cross-functional projects, ensuring our teams can apply what they learn in real-world scenarios.”

Under the leadership of Dr. Fiona Kigen, the Academy will introduce a personalized, role-based, tailored learning approach. It includes structured pathways that address specific career goals and skills gaps, facilitating personal and professional growth. This method ensures that learning is not only strategic but also aligned with business outcomes, making it a transformative experience for all participants.

Key aspects of the curriculum include:

  • Commercial Acumen – Gain a deeper understanding of how marketing and communications directly contribute to business success.
  • Technical and Leadership Development – Access to industry-recognized certifications, executive coaching and leadership programs.
  • Experiential Learning – Application of knowledge in real-world scenarios through hands-on projects and immersive collaboration with business units.

A Focus on Future-Ready Skills

The curriculum also prioritises digital transformation, preparing employees for future trends and technologies. This forward-looking approach is crucial for staying ahead in a rapidly evolving industry.

Empowering a Culture of Continuous Learning

The launch event, set against the backdrop of the state-of-the-art Wits Anglo American Digital Dome, not only served as a platform to introduce the Academy but also showcased its cutting-edge learning capabilities. The event highlighted interactive digital media, underscoring Absa’s innovative approach to education and training.

Looking forward, Absa plans to expand the Academy’s offerings, with new programs slated to roll out throughout 2025. Each program is designed to further entrench the culture of learning and success at Absa, empowering employees to take ownership of their professional journeys.

If you’re excited about the possibility of shaping your future with a leading financial institution, discover your next career opportunity with us. Visit Absa Careers to learn more about how you can join our team and start making a difference today!

3 March 2025

Absa Group, celebrated as a Top Employer for the fourth consecutive year, proudly unveils its Marketing and Corporate Affairs Academy. This pioneering programme marks a significant advancement in professional development, tailored to meet the evolving demands of the marketing and corporate affairs sectors, affirming Absa’s commitment that ‘Your Story Matters.’

Sydney Mbhele, Group Chief Marketing and Corporate Affairs Officer at Absa, highlights the importance of the Academy: “The Absa Marketing and Corporate Affairs Academy is a cornerstone in our strategy to build a future-ready team. It represents our investment in our people, ensuring they have the skills and insights to not only meet the challenges of today but to excel tomorrow. This Academy stands as a testament to our dedication to growth, leadership, and innovation.”

Innovative Curriculum and Personalised Learning Journeys

“The Academy is meticulously designed to be a game-changer in professional development,” explains Dr. Kigen, Head of the Group Marketing and Corporate Affairs Academy. “It incorporates experiential learning opportunities from shadowing frontline teams to participating in cross-functional projects, ensuring our teams can apply what they learn in real-world scenarios.”

Under the leadership of Dr. Fiona Kigen, the Academy will introduce a personalized, role-based, tailored learning approach. It includes structured pathways that address specific career goals and skills gaps, facilitating personal and professional growth. This method ensures that learning is not only strategic but also aligned with business outcomes, making it a transformative experience for all participants.

Key aspects of the curriculum include:

  • Commercial Acumen – Gain a deeper understanding of how marketing and communications directly contribute to business success.
  • Technical and Leadership Development – Access to industry-recognized certifications, executive coaching and leadership programs.
  • Experiential Learning – Application of knowledge in real-world scenarios through hands-on projects and immersive collaboration with business units.

A Focus on Future-Ready Skills

The curriculum also prioritises digital transformation, preparing employees for future trends and technologies. This forward-looking approach is crucial for staying ahead in a rapidly evolving industry.

Empowering a Culture of Continuous Learning

The launch event, set against the backdrop of the state-of-the-art Wits Anglo American Digital Dome, not only served as a platform to introduce the Academy but also showcased its cutting-edge learning capabilities. The event highlighted interactive digital media, underscoring Absa’s innovative approach to education and training.

Looking forward, Absa plans to expand the Academy’s offerings, with new programs slated to roll out throughout 2025. Each program is designed to further entrench the culture of learning and success at Absa, empowering employees to take ownership of their professional journeys.

If you’re excited about the possibility of shaping your future with a leading financial institution, discover your next career opportunity with us. Visit Absa Careers to learn more about how you can join our team and start making a difference today!