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Media release

Media release

Absa renews title sponsorship of run your city series for four more years, a bold commitment to revitalizing inner cities and showcasing urban vibrancy

28 November 2024

Nearly R5 Million raised through absa run your city series to empower schools with sustainable vegetable gardens across South Africa

Absa is proud to announce the renewal of its title sponsorship of the Absa Run Your City Series for an additional four years, reaffirming its commitment to promoting community wellness, revitalizing urban spaces, and driving meaningful social impact through the transformative power of walking and running.

Launched in 2021, the Absa Run Your City Series attracted an impressive, combined total of 45 589 runners and united runners across five dynamic cities including Gqeberha, Cape Town, Durban, Tshwane, and Johannesburg, creating a shared celebration of endurance, unity, and purpose.

“Working with organisations like Jozi My Jozi, the Absa Run Your City Series serves as a transformative force, revitalizing Johannesburg’s inner city and reaffirming a shared commitment to uncovering the hidden beauty and vibrancy of our urban landscapes,” said Sydney Mbhele, Group Chief Marketing and Corporate Affairs Officer at Absa. “This partnership is more than just a race; it’s a movement that embodies our commitment to uplifting communities, championing holistic well-being, and reigniting love and pride for our cities. By showcasing the heartbeat of South Africa’s streets, the event positions our cities on the global stage as beacons of resilience and vibrancy.”

Aligned with Absa’s brand and business positioning, the Run Your City Series is a platform that celebrates every individual’s unique story, whether they are seasoned marathoners, casual joggers, or passionate spectators. The event also serves as a vehicle for meaningful social impact through Absa’s R1 Campaign, where R1 is donated for every kilometre run or walked by Team Absa members on Strava.

"This campaign is a testament to our dedication to making a tangible difference in the areas that need it most," Mbhele added. "In just two years, we’ve raised nearly R5 million, which has been invested in creating vegetable gardens in schools across South Africa. These gardens serve not only the students but also the surrounding communities, fostering sustainable food security and environmental education. Our approach is holistic, empowering communities to not only build but also sustain a legacy of wellbeing and resilience," Mbhele said.

As Absa embarks on the next chapter of the Run Your City Series, the renewed sponsorship aims to elevate the race experience, encourage more participation, and continue to amplify the voices and stories of South Africans.

"Over the years, the Absa Run Your City Series has grown into more than just a race, it’s a celebration of unity, endurance, and purpose," Mbhele concluded. "We are honored to extend this journey for another four years, and we look forward to seeing South Africans lace up their shoes, tell their stories, and make strides, both literal and figurative, towards a better future."

28 November 2024

Nearly R5 Million raised through absa run your city series to empower schools with sustainable vegetable gardens across South Africa

Absa is proud to announce the renewal of its title sponsorship of the Absa Run Your City Series for an additional four years, reaffirming its commitment to promoting community wellness, revitalizing urban spaces, and driving meaningful social impact through the transformative power of walking and running.

Launched in 2021, the Absa Run Your City Series attracted an impressive, combined total of 45 589 runners and united runners across five dynamic cities including Gqeberha, Cape Town, Durban, Tshwane, and Johannesburg, creating a shared celebration of endurance, unity, and purpose.

“Working with organisations like Jozi My Jozi, the Absa Run Your City Series serves as a transformative force, revitalizing Johannesburg’s inner city and reaffirming a shared commitment to uncovering the hidden beauty and vibrancy of our urban landscapes,” said Sydney Mbhele, Group Chief Marketing and Corporate Affairs Officer at Absa. “This partnership is more than just a race; it’s a movement that embodies our commitment to uplifting communities, championing holistic well-being, and reigniting love and pride for our cities. By showcasing the heartbeat of South Africa’s streets, the event positions our cities on the global stage as beacons of resilience and vibrancy.”

Aligned with Absa’s brand and business positioning, the Run Your City Series is a platform that celebrates every individual’s unique story, whether they are seasoned marathoners, casual joggers, or passionate spectators. The event also serves as a vehicle for meaningful social impact through Absa’s R1 Campaign, where R1 is donated for every kilometre run or walked by Team Absa members on Strava.

"This campaign is a testament to our dedication to making a tangible difference in the areas that need it most," Mbhele added. "In just two years, we’ve raised nearly R5 million, which has been invested in creating vegetable gardens in schools across South Africa. These gardens serve not only the students but also the surrounding communities, fostering sustainable food security and environmental education. Our approach is holistic, empowering communities to not only build but also sustain a legacy of wellbeing and resilience," Mbhele said.

As Absa embarks on the next chapter of the Run Your City Series, the renewed sponsorship aims to elevate the race experience, encourage more participation, and continue to amplify the voices and stories of South Africans.

"Over the years, the Absa Run Your City Series has grown into more than just a race, it’s a celebration of unity, endurance, and purpose," Mbhele concluded. "We are honored to extend this journey for another four years, and we look forward to seeing South Africans lace up their shoes, tell their stories, and make strides, both literal and figurative, towards a better future."