Absa Group Events

Events that inspire

Events highlight videos: Women's month 2024

Brand positioning PR launch

Absa has today launched its repositioned brand to the market signalling a shift to being a more deliberately customer-centric business with the new brand promise of ‘Your Story Matters’. The bank has set a clear trajectory to ensure that Absa’s entire suite of services and offerings lives up to this crucial pivot towards a more human-centred, empathetic banking service ethos across the continent. The refreshed brand strapline is part of the business’ ambitions to align their offerings and brand experience with their internal corporate purpose launched last year of ‘Empowering Africa’s tomorrow together, one story at a time’.

Click here to find out more about the absa brand launch

Womens month

From the classroom to the sports field to the boardroom and beyond, the inspirational stories of women are written daily. Join us this Women’s Month as we celebrate the stories that empower us all.

We’re inspired by your story this Women’s Month and beyond. That’s why we seek to support women and their voices across different sectors in our society. Through our various initiatives such as She’s Next, Women in Sport, Banking on Women, She Thrives and our Queen Modjadji TV series sponsorship, we work to empower women to decide how their story unfolds. Our “In my story…” campaign is dedicated to highlighting all the women who own their narratives every day.

Glamour Women of The Year #InMyStory Women in sport Power FM Takeover Visa She's Next Queen Modjadji Women in Tech

Glamour Women of The Year

The Glamour Women of the year event is an internationally recognized Award show which aims to celebrate women. As part of our Women's initiatives, Absa sponsored the Finance Game Changer Award to demonstrate our commitment to diversity and inclusion, through shining the spotlight on the Women we proudly celebrate.

As part of this commitment, We held a competition at the event, where entrants could win an opportunity to be profiled on Glamour Magazine (Advertorial + Photoshoot courtesy of Absa).

Entry mechanic:

Simply take an image at the Absa Photobooth, post it on your story and tell us what 1 word best describes your story. It must start with “In My Story I….”
Participants must simply tag Absa @AbsaSA IG Stories using #AbsaYourStoryMatters & #InMyStory
Winner to be announce post-event
Participant must be in attendance @ the WOTY event to be eligible

To view the Ts & Cs please click here

#InMyStory

Absa is wrapping up Women’s Month in true female fashion with the Women’s Month Event. In her story, she has power. Women inspiring and empowering women is the core of that power. We believe that the Red Lip is a timeless symbol of breaking barriers and women making their mark.

Learning from legends on the panel and staying connected to each other – that is the magic of this event. This is just the beginning; our commitment won’t stop here because Her Story will always matter.

Women in sport

Women in Sport

The Women in Sport Personal Branding workshop was a one-day event, held in Johannesburg at the Radisson Red that allowed for a masterclass execution as well as breakaway areas and an opportunity for guests to network over lunch.

We hosted 5 key Women in Sport guests and tailored the workshop to ensure inclusivity and delivered the best tools for empowerment.

Key media from SuperSport and Absa squad influencers such as Zinhle Masango and Samke Mhlongo were in attendance.

The masterclass included a panel discussion with Absa representatives Candice Thurston and Sadika Fakir as well as representatives from Flume, Sherilyn Douglas, and Nomfundo Mlaba from On Point PR with the Absa Squad Influencers.

Power FM Takeover

Absa is doing collaborations at its finest by co-hosting the #PowerBreakfast with Power FM. In her story, her voice is heard. Fierce women lead the way, discussing the many ways that empowering women can create change. We are committed to empowering the voices of women beyond Women’s Month. Why? Because empowering women is empowering a successful future.

Our brave Absa Executive, talented Queen Modjadji actress and fierce SheUntamed cyclist illuminated the path to the priority of empowering women, fostering healthier and sustainable communities and creating lasting change.

Visa She's Next

She's Next

Global payments leader, Visa, in collaboration with Absa, one of the largest diversified financial service providers in Africa, has rolled out its advocacy programme, She’s Next, across South Africa. The initiative, which spans across the globe, aims to create an inclusive and equitable environment for women-led businesses with networking, mentoring and funding opportunities.

Eligible women entrepreneurs from all industries and sectors in South Africa, are encouraged to apply for a chance to win a share of over R1 million worth of grant funding. In addition to the monetary prizes, the top applicants will receive training and capacity building sessions courtesy of Visa and its partner, Absa.

Please click here to find out more about Visa She's next

Queen Modjadji

Queen Modjadji, known as the Rain Queen, is the hereditary female monarch of the Balobedu people of South Africa, renowned for her reputed ability to control rain, a vital power for their agricultural society.

The Modjadji dynasty dates back to the 16th century, with each queen inheriting spiritual and political authority. Traditionally living in seclusion, the Rain Queens perform rituals to ensure rainfall, with their role deeply embedded in Balobedu culture. Despite modern challenges and succession controversies, the Rain Queen remains a symbol of female leadership and cultural heritage, attracting scholarly and public interest.

To find out more about Queen Modjadji please click here

Women in Tech

GirlCode Annual Hackathon

As Absa, we are committed to driving diversity and this is just one of the ways in which we can play our part in elevating and advancing women and girls in technology careers.

The annual 30-hour hackathon, set to take place during the last weekend of August, promises to be an exciting event focused on sparking and nurturing an interest in coding among young women studying technology at university or college. What's even more thrilling is that this year, GirlCode has expanded its hackathon across the African continent for the first time.

This has provided Absa with the opportunity to directly support the talented young women who are participating in Botswana and Kenya by providing venues, tech mentors, and volunteers.

The hackathon's theme of exploring creative solutions that contribute to sustainable development aligns perfectly with our commitment to driving diversity and making a positive impact in the world.

Upcoming events

Absa Run Your City

#AbsaRunYourCity

A diverse road running series, the Absa RUN YOUR CITY Series integrates businesses, families, investment in community, world class achievement and fun for all participants. Placing each host city on a pedestal, iconic landmarks form the foundation of a magnificent route experience that also boasts a feel-good vibe compliments of the city’s leading performing arts groups, refreshments, exciting sponsor activations and enthusiastic support along the way.

Click here for event dates and to find out more

Past events

One Young World Absa & Cars.co.za event Johannesburg film festival Brand positioning PR launch DSTV Delicious Absa Ekhaya Absa Run Your City Absa Champagne festival Absa Top 10 Pinotage

One Young World

Absa at One Young World Summit (2024):

18 - 21 September 2024

Absa Group Limited's participation in One Young World reflects our deep commitment to empowering African youth and fostering leadership that drives meaningful change. This engagement is intricately linked to Absa's "Your Story Matters" positioning, which emphasises the importance of every individual’s journey and potential to make a difference. By supporting platforms where young leaders can share their stories and inspire others, Absa is reinforcing the belief that every voice and experience contributes to Africa's progress. Additionally, this participation ties into Absa's Corporate Citizenship strategy of Financial Inclusion through Entrepreneurship.

By investing in young people and equipping them with the entrepreneurial skills that instill an entrepreneurial mindset, intent and action, Absa is contributing to economic growth and development that is more inclusive where opportunities are accessible to all. Partnerships with initiatives like One Young World, enable Absa to not only nurture future leaders but also drive sustainable growth across the continent by enabling young entrepreneurs to thrive and create lasting impact in their communities.

Click here to find out more about Absa at One Young World summit 2024

Absa & Cars.co.za event

1st March 2024

The 29th of February 2024 saw Absa join forces with Cars.co.za as the sponsor of the 7th annual Cars.co.za Consumer Awards. The awards celebrate excellence across the board with 13 distinct vehicle categories spanning various budgets and lifestyles. A panel of 20 judges evaluated each finalist through real-world reviews and extensive test drives. Charl Potgieter, ME of Absa Vehicle and Asset Finance and Sydney Mbhele, Group Chief: Marketing and Corporate Affairs, were in attendance of what proved to be a very stylish evening.

Click here to find out more about the absa & Cars.co.za event

Johannesburg film festival

The JFF

27th Feb to 03 March 2024

The Joburg Film Festival is strategically positioned to become Africa’s Premier Film Festival through the curation and showcasing of African and International films whilst providing various opportunities for development, training, skills transfer and networking for youth as well as emerging filmmaker and practitioners. Now in its 5th year, the festival stands for innovation, excellence, purposeful creativity and seeks to grow and contribute cultural tourism not only for the city of Joburg and the Gauteng province but for South Africa as a whole.

Click here to find out more about the JFF

Brand positioning PR launch

Absa Your Story Matters

23rd February 2024

Click here to find out more about the absa brand launch

DSTV Delicious

Absa Ekhaya

1st September 2023

Absa employees across the continent celebrated the launch of the Group’s landmark Broad-Based Black Economic Empowerment (B-BBEE) transaction, underscoring the Group’s commitment to transformation, while enabling employees and communities to participate in the value generated by the Group.

Click here for more information about the Absa Ekhaya launch

Absa Run Your City

#AbsaRunYourCity

Click here for event dates and to find out more

Absa Champagne festival

Absa Champagne in Africa festival

10th and 11th November 2023

A globalised and proudly African platform sponsored by Absa CIB, giving our guests the opportunity to discover the finer things that embody excellence and joie de vivre. Join us in appreciating and enjoying exclusively curated travel, gastronomy and premium experiences enhanced by the flavour and feeling of the world's best bubbly.

Click here to find out more about the Absa champagne in Africa festival

Absa Top 10 Pinotage

31st August 2023

The Pinotage varietal, under the strategic guidance of the Pinotage Association, continues to receive international acclaim. The efforts of South African winemakers have resulted in Pinotage wines being recognised for their superior quality, capable of competing with any varietal from around the world.

The Pinotage Association has successfully organised and promoted several prestigious competitions, each contributing to the elevation of Pinotage's reputation on the global stage.

Please click here to find out more about Absa Top 10 Pinotage

Archived events

Absa Champagne festival Absa Top 10 Pinotage