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Media release

Media release

Absa partners with Showmax to stream Tyla’s encore concert across 44 African countries

16 January 2025

Absa, a proudly Pan-African bank, is thrilled to announce its associate partnership with Showmax to stream the highly anticipated final encore of Tyla’s homecoming concert to fans across 44 countries. This partnership underscores Absa’s unwavering commitment to celebrating African excellence and storytelling, with a special focus on empowering the youth and women. By supporting this initiative, Absa shines a spotlight on the incredible talent Africa has to offer while uniting audiences through the power of music and creativity.

Mark your calendars for Saturday, 18 January 2025, as Grammy Award-winning sensation Tyla returns to the SunBet Arena at Time Square Casino in Pretoria for her highly anticipated encore concert. This exceptional evening will not only highlight Tyla’s inspiring journey of resilience and creativity but will also serve as a vibrant showcase of African excellence, the arts and youth empowerment.

“This concert is a game changer for African entertainment, and as a bank with the purpose of empowering Africa’s tomorrow, together … one story at a time, we found it appropriate to associate ourselves with this milestone celebration,” says Candice Thurston, Managing Executive for Brand and Marketing at Absa. “As the first livestreamed event on the Showmax platform, it not only showcases Tyla’s pioneering talent but also reaffirms our commitment to celebrating, capturing and sharing authentic African stories of excellence. We’re proud to bring this experience to our customers and Tyla fans across our 12 diverse markets, uniting them through the power of music and storytelling.”

Tyla’s encore concert will be streamed live on Showmax.com, bringing the energy and excitement of the event to 44 African countries. Among these, 12 Pan-African Absa markets will get to enjoy this historic experience. Fans in the following countries where Absa operates will be able to stream the concert live by logging into Showmax.com: Botswana, Ghana, Kenya, Mauritius, Namibia, Mozambique, Nigeria, Seychelles, South Africa, Tanzania, Uganda and Zambia.

Additionally, Absa has partnered with YFM to offer South Africans and Absa Rewards Customers an exclusive opportunity to get closer to Tyla’s highly anticipated concert. In a thrilling collaboration, listeners can compete live on air during Ayanda MVP’s Home Run show today and tomorrow (Thursday and Friday, 16 and 17 January 2025) by answering three Tyla trivia questions for a chance to win double concert tickets, a R500 Uber voucher and R1 000 cash back for Absa Rewards members. To top it off, YFM will broadcast live from the red carpet at the SunBet Arena at Time Square Casino in Pretoria on 18 January 2025 during the All Girls on Deck show, with DJ Fae Fae and Ayanda MVP bringing fans exclusive red-carpet updates. Don’t miss out on this unmissable celebration!

“We’re all about going beyond banking and creating unforgettable moments,” adds Thurston. “This initiative reflects our dedication to crafting extraordinary experiences and showcasing the best of African talent while fostering pride and unity.”

After her successful and sold-out homecoming concerts in Cape Town and Pretoria in December 2024, Tyla, the youngest-ever African Grammy winner, is set to light up the stage once again, performing hits from her chart-topping debut album, TYLA, which has amassed over 1.6 billion streams globally.

Grab your tickets at www.ticketmaster.co.za or, if you can’t attend in person, stream Tyla’s historic performance live on Showmax.com. Adorn your finest Tyger-inspired outfits with a touch of red and join us at the SunBet Arena at Time Square Casino in Pretoria on 18 January 2025. Alternatively, celebrate alongside fans across the continent via livestream. Prepare for an unforgettable night filled with exceptional music and a vibrant celebration of Africa’s extraordinary talent and innovation!

16 January 2025

Absa, a proudly Pan-African bank, is thrilled to announce its associate partnership with Showmax to stream the highly anticipated final encore of Tyla’s homecoming concert to fans across 44 countries. This partnership underscores Absa’s unwavering commitment to celebrating African excellence and storytelling, with a special focus on empowering the youth and women. By supporting this initiative, Absa shines a spotlight on the incredible talent Africa has to offer while uniting audiences through the power of music and creativity.

Mark your calendars for Saturday, 18 January 2025, as Grammy Award-winning sensation Tyla returns to the SunBet Arena at Time Square Casino in Pretoria for her highly anticipated encore concert. This exceptional evening will not only highlight Tyla’s inspiring journey of resilience and creativity but will also serve as a vibrant showcase of African excellence, the arts and youth empowerment.

“This concert is a game changer for African entertainment, and as a bank with the purpose of empowering Africa’s tomorrow, together … one story at a time, we found it appropriate to associate ourselves with this milestone celebration,” says Candice Thurston, Managing Executive for Brand and Marketing at Absa. “As the first livestreamed event on the Showmax platform, it not only showcases Tyla’s pioneering talent but also reaffirms our commitment to celebrating, capturing and sharing authentic African stories of excellence. We’re proud to bring this experience to our customers and Tyla fans across our 12 diverse markets, uniting them through the power of music and storytelling.”

Tyla’s encore concert will be streamed live on Showmax.com, bringing the energy and excitement of the event to 44 African countries. Among these, 12 Pan-African Absa markets will get to enjoy this historic experience. Fans in the following countries where Absa operates will be able to stream the concert live by logging into Showmax.com: Botswana, Ghana, Kenya, Mauritius, Namibia, Mozambique, Nigeria, Seychelles, South Africa, Tanzania, Uganda and Zambia.

Additionally, Absa has partnered with YFM to offer South Africans and Absa Rewards Customers an exclusive opportunity to get closer to Tyla’s highly anticipated concert. In a thrilling collaboration, listeners can compete live on air during Ayanda MVP’s Home Run show today and tomorrow (Thursday and Friday, 16 and 17 January 2025) by answering three Tyla trivia questions for a chance to win double concert tickets, a R500 Uber voucher and R1 000 cash back for Absa Rewards members. To top it off, YFM will broadcast live from the red carpet at the SunBet Arena at Time Square Casino in Pretoria on 18 January 2025 during the All Girls on Deck show, with DJ Fae Fae and Ayanda MVP bringing fans exclusive red-carpet updates. Don’t miss out on this unmissable celebration!

“We’re all about going beyond banking and creating unforgettable moments,” adds Thurston. “This initiative reflects our dedication to crafting extraordinary experiences and showcasing the best of African talent while fostering pride and unity.”

After her successful and sold-out homecoming concerts in Cape Town and Pretoria in December 2024, Tyla, the youngest-ever African Grammy winner, is set to light up the stage once again, performing hits from her chart-topping debut album, TYLA, which has amassed over 1.6 billion streams globally.

Grab your tickets at www.ticketmaster.co.za or, if you can’t attend in person, stream Tyla’s historic performance live on Showmax.com. Adorn your finest Tyger-inspired outfits with a touch of red and join us at the SunBet Arena at Time Square Casino in Pretoria on 18 January 2025. Alternatively, celebrate alongside fans across the continent via livestream. Prepare for an unforgettable night filled with exceptional music and a vibrant celebration of Africa’s extraordinary talent and innovation!