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Overview
Absa Group is a leading financial services provider in Africa, with a deep commitment to the continent's growth and prosperity. We believe that our success is intertwined with the success of the communities we serve, and that's why we invest heavily in initiatives that make a real difference.
One of the key ways we do this is through our comprehensive sponsorship program. We proudly support a wide range of initiatives across various sectorsSponsorship Process
Lifestyle
L'Atelier
The Absa L’Atelier art competition is a leading Pan-African art competition. The competition, which has been running for nearly 40 years, is hosted annually by Absa in partnership with the South African National Association for the Visual Arts (SANAVA).
Please click here to find out more about L’Atelier
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KKNK
The renowned KKNK festival has returned to Oudtshoorn until 31 March, transforming the town into a vibrant hub of visual and performing arts during the Easter season. Sponsored by Absa, a staunch supporter of arts and culture, the festival offers a rich, vibrant program to engage both customers and attendees.
Absa’s involvement this year will be reflective of the bank’s move towards a more human-centred approach to banking, as evidenced through our reimagined brand and the ‘Your story matters’ ethos.
Please click here to find out more about KKNK
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Strategic Events
The Johannesburg Film Festival
The Joburg Film Festival is strategically positioned to become Africa’s Premier Film Festival through the curation and showcasing of African and International films whilst providing various opportunities for development, training, skills transfer and networking for youth as well as emerging filmmaker and practitioners. The festival stands for innovation, excellence, purposeful creativity and seeks to grow and contribute cultural tourism not only for the city of Joburg and the Gauteng province but for South Africa as a whole.
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Contact us
For more information, please contact
sponsorships@absa.co.za
Force for good
Planting Veggie Gardens
Possibilities Unearthed derives from the need for Absa to leave a long-lasting legacy in the communities that the operate in.
Absa identifies a school in the community, sends a team to install a sustainable vegetable garden, and the school then benefits from the harvest that comes from the garden –either through using the crops for their feeding schemes or by selling the harvest to the community.
This initiative first started in Franschhoek at the Franschhoek Primary School in 2021, with ThembalethuHigh School in George following in 2022.
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Sports
#AbsaRunYourCity
A diverse road running series, the Absa Run Your City Series integrates businesses, families, investment in community, world class achievement and fun for all participants. Placing each host city on a pedestal, iconic landmarks form the foundation of a magnificent route experience that also boasts a feel-good vibe compliments of the city’s leading performing arts groups, refreshments, exciting sponsor activations and enthusiastic support along the way. For every 1km that you walk we donate 1 Rand to a good cause.
Race dates 2024
- Gqeberha10k: 7 April 2024
- CapeTown10k: 12 May 2024
- Durban10k: 7 July 2024
- Tswane10k:25 August 2024
- Joburg10k: 24 September 2024
Please click here to access the Absa Run Your City Strava
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Soccer
English Premier League
We're thrilled to announce that Absa is the official Banking Partner of the English Premier League! The English Premier League is a highly influential sporting event across Africa, With over 300 million African fans. Beyond just football, this partnership celebrates the passion, skill, and dedication of players, teams, fans, and communities. Their unwavering spirit inspires us at Absa Africa to keep pushing boundaries. This season, get closer to the Premier League action than ever before with our fantastic prizes and game-changing banking solutions.
Learn more and unleash your Premier League passion with Absa Africa!
Please click here to find out more about the English Premier League
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Cycling
Absa and Nelson Mandela Foundation partnership
Event: 2024 Legacy Ride4Hope Tour and #Nelson Mandela #Classrooms4Hope
Date: 4 to 7 September
Venue: Nelson Mandela Capture Site in Howick, Pietermaritzburg, and finish in Mvezo, Eastern Cape, the hometown of Nelson Mandela.
As an official Nelson Mandela Day initiative, the Ride4Hope Tour was started in 2018 to raise funds for the Nelson Mandela Foundation (NMF) and other charitable causes. The event provides a platform for people from different walks of life to come together to be part of a cycling event that is not just about riding your bike, but also about making a difference with each pedal stroke.
The 2024 edition of the four-day tour from 4 to 7 September 2024, will see over 80 cyclists from all walks of life joining hands to raise funds for the NMF as well as schools and charitable causes along the route. In its second year of the #Classrooms4Hope initiative, the tour has identified the existing need of overcrowded classrooms at schools, with most schools being in dire need of additional classrooms.
The Ride4Hope Tour will make various stops in Underberg, Kokstad, Mthatha and Qunu, and through the #Classrooms4hope initiative, will make classroom donations in line with the Legacy Project approach of leaving a lasting legacy in every town visited. This also supports the call from the NMF to use Mandela Day as a day that brings people together to take action against poverty and advance nation-building projects.
Our commitment at Kwa-Payne Primary School, in partnership with the Nelson Mandela Foundation and the Ride4Hope, involves investing in the building and furnishing of three new classrooms. We aim to continue leaving a legacy and spreading the message of #Classrooms4Hope. Absa is dedicated to leaving a lasting impact and working with the school in the future to empower growth and opportunities. Absa’s efforts to be a force for good are as diverse as they are wide-reaching. Our journey to bring more change to communities continues because, through everyone’s collective efforts, we are delivering on our promise of empowering Africa’s tomorrow, together … one story at a time.
Please click here for more information about Ride4Hope
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Absa Cape Epic
The Absa Cape Epic is the most televised mountain bike race in the world and the only eight-day mountain bike stage race classed as hors catégorie by the Union Cycliste Internationale (UCI) with the broadcast products distributed to 144 countries.
Absa has been a Title and Exclusive Naming Rights Sponsor of the event since 2006. In 2023, we announced the extension of our title sponsorship of the Absa Cape Epic solidifying a nearly 18 years partnership with the event. The sponsorship is leveraged through the Team Absa Training Camp, Team Absa riders, the Epic Trippers Programme, the Team Absa Zone at the main event race villages, access to the event through the Riders' Dining Marquee, and partnerships with other co-sponsors, suppliers and the Qhubeka and ILoveBoobies Charities. Absa colleagues are integrated across all the respective elements of the supporting and main event as part of a volunteering and appreciation programme.
Please click here to find out more about the Absa Cape Epic
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#SheUntamed
Launched in 2019, the award-winning #SheUntamed initiative aims to promote women participation in the race that measures all, the Absa Cape Epic. #SheUntamed embodies Absa's commitment to empowering women, fostering inclusivity and breaking down barriers within the cycling realm. Since its inception, #SheUntamed has helped with the remarkable surge in female participation in the race. The number has increased from 36 in its inaugural year to an impressive 146 in 2023.
This achievement is largely attributed to Absa's purposeful initiatives, in collaboration with Cape Epic, which includes increased participation of women in the Team Absa line-up.
Please click here to find out more about #SheUntamed
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Running
#AbsaRunYourCity
A diverse road running series, the Absa Run Your City Series integrates businesses, families, investment in community, world class achievement and fun for all participants. Placing each host city on a pedestal, iconic landmarks form the foundation of a magnificent route experience that also boasts a feel-good vibe compliments of the city’s leading performing arts groups, refreshments, exciting sponsor activations and enthusiastic support along the way. For every 1km that you walk we donate 1 Rand to a good cause.
Race dates 2024
- Gqeberha10k: 7 April 2024
- CapeTown10k: 12 May 2024
- Durban10k: 7 July 2024
- Tswane10k:25 August 2024
- Joburg10k: 24 September 2024
Please click here to access the Absa Run Your City Strava
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Golf
The Absa SuperSport Shootout
Absa Group is proud to announce its partnership with SuperSport as the new co-title sponsor of South Africa’s premier golf and lifestyle event, the Absa SuperSport Shootout. This sought-after tournament, renowned for its blend of competitive golf and philanthropy, will take place from 31 May to 2 June 2024, at the breath-taking Zimbali Estate in Durban.
Please click here to find out more about the Absa SuperSport Shootout
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The Absa Ladies Invitational
The Sunshine Ladies Tour has announced another major sponsor as Absa joins the 2024 schedule. The new Absa Ladies Invitational was hosted at Serengeti Estates in Gauteng from 4 to 6 April 2024.
The announcement follows hot on the heels of the Pan-African banking giant unveiling its fresh brand positioning with the tagline, Your story matters. With this sponsorship, Absa is writing an exciting new chapter, underscoring its commitment to diversity and inclusion, not only in the boardroom, but also in the world of sport and within the communities it serves.
Sunshine ladies tour schedule 2024
- 16-18 February: Dimension Data Ladies Pro-Am – Fancourt.
- 21-23 February: SuperSport Ladies Challenge presented by Sun International – Lost City Golf Course.
- 6-8 March: Fidelity ADT Ladies Challenge – Blue Valley Golf Estate.
- 13-15 March: Cape Town Ladies Open – Royal Cape Golf Club.
- 4-6 April: Absa Ladies Invitational – Serengeti Golf and Wildlife Estate.
- 10-12 April: Jabra Ladies Classic – Glendower Golf Club.
- 18-21 April: Joburg Ladies Open – Modderfontein Golf Club (co-sanctioned with the Ladies European Tour) .
- 25-28 April: Investec South African Women’s Open – Erinvale Golf Estate (co-sanctioned with the Ladies European Tour).
Please click here to find out more about the Absa Ladies Invitational
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Drive for Excellence Charity Golf Day
The Drive for Excellence Charity Golf Day, hosted at the prestigious Pearl Valley Golf & Country Estate on Thursday, 31 October 2024, is an annual event aimed at raising funds to empower disadvantaged communities in South Africa. Founded by philanthropist Sello Moloko, the initiative focuses on driving positive change by promoting a culture of excellence through education and youth development.
The Drive for Excellence Charity Golf Day was first hosted in 2011 and has since taken place annually (excluding 2013, 2018 and 2020). Since 2022, Absa has been the proud platinum sponsor as part of its ongoing commitment to be an active force for good in everything it does.
Participating in this initiative enables us to build meaningful relationships with our colleagues, clients and stakeholders within the Western Cape, while uniting to tell the story of golfing for good.
For more information on this initiative please click here
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Qhubeka
Qhubeka
Absa donates 100 bicycles to Qhubeka beneficiaries as part of the 20th Edition of the Absa Cape Epic
Qhubeka is a charity based in South Africa that moves people forward with bicycles. Their name is a Nguni word that means to move forward or to progress. Each Qhubeka bike costs R8,300 thousand rand and increases a person’s carrying capacity by five times, and healthcare workers can visit more than double the number of patients per day with a Qhubeka Buffalo Bicycle.
In South Africa, twelve (12) of the sixteen (16) million school-going children walk more than two hours to school and two hours back. With a Qhubeka Buffalo Bicycle, a beneficiary’s commute time being reduced by up to 75%. The academic marks of children who ride a bicycle to school improve by an average of 25%. Schools where children ride bicycles to class also see attendance rates rise by 18% on average.
Please click here to find out more about Qhubeka
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iloveboobies
iloveboobies
In a heartwarming effort to be a driving force for good, Absa joined forces with the official charity partner of the Absa Cape Epic, iloveboobies. Together, they committed to providing over 1 000 free breast examinations to South African women during the course of the Absa cycling calendar. It's a poignant reminder that breast cancer doesn't discriminate – it can affect anyone, regardless of race or background. So, as we cherish our loved ones this month, let's also cherish our health and prioritise self-care.
This collaboration resonates deeply with Absa's #SheUntamed initiative – a movement launched in 2019 to promote women's participation in the race that measures all, the Absa Cape Epic. #SheUntamed embodies Absa's commitment to empowering women, fostering inclusivity and breaking down barriers within the cycling realm. By partnering with iloveboobies, Absa extends its support beyond the trails, championing holistic wellbeing and spreading love in the communities it serves.
Please click here to find out more about iloveboobies
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Yarrow Intermediate School
Yarrow Intermediate School
Absa demonstrated its unwavering commitment to community empowerment through education during this year's training camp activities. The bank’s key stakeholders took charge of spearheading significant upgrades and refurbishments at Yarrow Intermediate School, reaffirming Absa's dedication to being an active force for good in the communities it serves
Please click here to find out more about Absa's commitment to Yarrow Intermediate School
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Planting Veggie Gardens
Planting Veggie Gardens
Possibilities Unearthed derives from the need for Absa to leave a long-lasting legacy in the communities that the operate in.
Absa identifies a school in the community, sends a team to install a sustainable vegetable garden, and the school then benefits from the harvest that comes from the garden –either through using the crops for their feeding schemes or by selling the harvest to the community.
This initiative first started in Franschhoek at the Franschhoek Primary School in 2021, with ThembalethuHigh School in George following in 2022.
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Food and Wine
Absa Champagne in Africa Festival 2024
We invite you to indulge in an unforgettable evening where the rich traditions of French Champagne meets the vibrant spirit of Africa. Set in the heart of Hyde Park, the festival promises a fusion of world-class vintages, delicious cuisine and African harmonies that will transport you to the meeting of two extraordinary worlds.
As an exclusive offer, Absa cardholders will enjoy 15% off all champagne purchases made during the evening, ensuring every moment is savoured in style.
So, come and raise a glass with us in the spirit of celebration on 8 November 2024 from 18:00.
Please click here to find out more about the Absa champagne in Africa festival
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Absa Top 10 Pinotage
The Pinotage varietal, under the strategic guidance of the Pinotage Association, continues to receive international acclaim. The efforts of South African winemakers have resulted in Pinotage wines being recognised for their superior quality, capable of competing with any varietal from around the world.
The Pinotage Association has successfully organised and promoted several prestigious competitions, each contributing to the elevation of Pinotage's reputation on the global stage.
Please click here to find out more about Absa Top 10 Pinotage
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Arts and Culture
L'Atelier
The Absa L’Atelier art competition is a leading Pan-African art competition. The competition, which has been running for nearly 40 years, is hosted annually by Absa in partnership with the South African National Association for the Visual Arts (SANAVA).
Please click here to find out more about L’Atelier
.
KKNK
The renowned KKNK festival has returned to Oudtshoorn until 31 March, transforming the town into a vibrant hub of visual and performing arts during the Easter season. Sponsored by Absa, a staunch supporter of arts and culture, the festival offers a rich, vibrant program to engage both customers and attendees.
Absa’s involvement this year will be reflective of the bank’s move towards a more human-centred approach to banking, as evidenced through our reimagined brand and the ‘Your story matters’ ethos.
Please click here to find out more about KKNK
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The JFF
The Johannesburg Film Festival
The Joburg Film Festival is strategically positioned to become Africa’s Premier Film Festival through the curation and showcasing of African and International films whilst providing various opportunities for development, training, skills transfer and networking for youth as well as emerging filmmaker and practitioners. The festival stands for innovation, excellence, purposeful creativity and seeks to grow and contribute cultural tourism not only for the city of Joburg and the Gauteng province but for South Africa as a whole.
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DSTV Delicious
DSTV Delicious
The event is dedicated to food and music lovers. The country’s ultimate food-and-music experience is back with a bang, bringing fun to Gauteng’s Kyalami Grand Prix circuit over the Heritage Day weekend.
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Sports
#AbsaRunYourCity
A diverse road running series, the Absa Run Your City Series integrates businesses, families, investment in community, world class achievement and fun for all participants. Placing each host city on a pedestal, iconic landmarks form the foundation of a magnificent route experience that also boasts a feel-good vibe compliments of the city’s leading performing arts groups, refreshments, exciting sponsor activations and enthusiastic support along the way. For every 1km that you walk we donate 1 Rand to a good cause.
Race dates 2024
- Gqeberha10k: 7 April 2024
- Capetown10k: 12 May 2024
- Durban10k: 7 July 2024
- Tswane10k:25 August 2024
- Joburg10k: 24 September 2024
Please click here to access the Absa Run Your City Strava
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